Virtual events: benefits for stakeholders


Translated from German

Virtual events offer many benefits to all the market stakeholders.

  • Organizers

Strengthening and managing the community and the ecosystem
Reaching new target groups
Transfering traditional business models into the online world, increasing online sales
Converting easily prospects into registered users
Developing customer exhibitors, experts and thought leaders to keynote speakers
Simple and cost effective organization, several times a year
Multiple reusability of contents
Rapid and sustained lead generation

  • Exhibitors

Faster, easier access to targeted groups via a web browser
Greater range and greater number of contacts, leads and customers
Measurable results and reporting, for example, by the number of clicks, virtual business cards and leads
Easy creation and reusability of the stand
Optimal marketing through SEO, SEM and Social Media
Greatly reduced costs, thus more sales staff and more budget for sponsorship, advertising
Simple booking of webcasts and keynotes possible

  • Visitors

Fast and easy access via Web browser; it is possible to visit several fairs a year
No travel costs, easy access, regardless of hours and location
Well-planned and short visit time (usually 1-2 hours)
Other interesting participants and experts are quick to find and to contact
Interesting topics and content can be forwarded quickly

  • Experts

Representing the knowledge and experience in webcasts and keynotes
Simple, rapid dissemination of content, presentations and videos
Reaching new contacts in the webcast auditorium
Search engine optimized content by integrating the events in the community

Searching for a Niche Group - Magnifying Glass


Digital event: a definition

Article from the Virtual Edge Institute’s Resource Book 2012. The whole article can be read here :

“What is the definition of a digital event? Everything below…and maybe more, but here is the official definition of a digital event:

A digital event is an occurrence of people gathering together where some or all of the attendees are not physically in the same location but are connected in a common environment. The common environment might be one of many types but is usually enabled through the use of computers and the Internet.

a Webcast is a transmission of (typically) video media file, either live or on-demand, over the Internet. Webcasts generally use streaming media technology, which broadcasts the content from a single source to multiple viewers or listeners simultaneously.

Short from “Web-based seminar”, a Webinar is a transmission of (typically) audio media file, either live or on-demand, over the Internet.

A slidecast is a set of slides broadcast over the Internet with the synchronization of video and audio effects. Slidecasts allow multiple simultaneous views in a multimedia presentation format, uploaded on a single source.”