Virtual audience needs – Part 2

This is the continuation of the article written by Emilie Barta on planyourmeetings.com

NEED 7: Make sure they know what’s happening now and what’s coming up next so they can plan their schedules accordingly.

  • Provide a detailed agenda of the day’s activities as soon as your registration opens.
  • Use a customizable window on the virtual platform (if available) to list the day’s sessions, provide speakers’ social media IDs and website links (if possible) to help generate buzz and increase the size of the audience.
  • Use the announcements feature on the virtual platform (if available) to remind audience members what’s coming up next.
  • Provide teasers in the selected chat tools, both on and off the virtual platform, to continue the conversation and heighten anticipation for upcoming activities.
  • Ensure virtual emcees (on-camera), virtual moderators (off-camera) and session speakers always introduce the next event so the audience is never left wondering.

NEED 8: Provide virtual viewers with tools they trust so they’re comfortable using them and use them often.

  • Don’t use a tool that you think is “cool” or “cutting edge” if your audience doesn’t feel the same way.
  • Provide training on proper usage of the tools before the event via a video tutorial, blog post, webinar, social media chat or some other form of tried-and-true-for-you” communication.
  • Provide a brief “tool tour” during a virtual pre-show to remind the audience of its choices, where to find them on the virtual platform or their second screen, and how to use them throughout the event.

NEED 9: Constantly tell them how they can participate through visual and audio reminders, so they’re not at a loss for “words.”

  • Provide constant information, explanation, moderation, conversation and reiteration through virtual emcees (on-camera), virtual moderators (off-camera), session speakers and technology tools.
  • Remember that the virtual audience is always growing and evolving, so make sure that every time something is said it is said with the same enthusiasm as the first time.
  • Take advantage of graphics and lower-thirds throughout the event since audiences retain more information by seeing it and hearing it at the same time.”

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Virtual audience needs

This is an article written by Emilie Barta, giving deeper insight into the virtual audience needs. Original article: http://planyourmeetings.com/2013/06/24/virtual-viewers-needs-explained-further-part-1/#.UfhgXZUf5Qw

NEED 1: Combine shared and custom content so virtual attendees participate in the experience and have an experience all their own.

  • Use communication tools and generate buzz by crowd-sourcing topics to discuss and soliciting help from industry experts for Q&A sessions.
  • Selectively choose which sessions to livestream based on the urgency of topic, its audience appeal and the ability/willingness of the speaker to go virtual.
  • Provide dedicated virtual content before the shared program, during on-site breaks and when the shared program ends.

NEED 2: Provide crisp audio, visually stimulating video and a user-intuitive virtual venue so that virtual attendees don’t get frustrated and walk away. 

  • Choose the appropriate microphone for the task, and train every single person who will use it in proper microphone etiquette.
  • Make sure camera operators have live-broadcast experience and follow the action at all times.
  • Don’t choose a virtual platform for its bells and whistles or cheapest price. Do make sure it has a clean user interface, that the communication tools make sense and that it works consistently.

NEED 3: Make sure speakers present content, ideas and discussions to the virtual audience not around them. 

  • Speakers must make natural eye contact with the camera as if it were another set of eyes in the room.
  • They must reference virtual audience viewers periodically throughout the session and ask for their input.
  • They must make sure that questions from the virtual audience are answered directly to the camera.”

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Virtual events: benefits for stakeholders

Source: http://www.siteforum.com/de/produkte/all_in_one_social_business_suite/virtuelle_events/marktteilnehmer-und-deren-vorteile_go6u72zs.html

Translated from German

Virtual events offer many benefits to all the market stakeholders.

  • Organizers

Strengthening and managing the community and the ecosystem
Reaching new target groups
Transfering traditional business models into the online world, increasing online sales
Converting easily prospects into registered users
Developing customer exhibitors, experts and thought leaders to keynote speakers
Simple and cost effective organization, several times a year
Multiple reusability of contents
Rapid and sustained lead generation

  • Exhibitors

Faster, easier access to targeted groups via a web browser
Greater range and greater number of contacts, leads and customers
Measurable results and reporting, for example, by the number of clicks, virtual business cards and leads
Easy creation and reusability of the stand
Optimal marketing through SEO, SEM and Social Media
Greatly reduced costs, thus more sales staff and more budget for sponsorship, advertising
Simple booking of webcasts and keynotes possible

  • Visitors

Fast and easy access via Web browser; it is possible to visit several fairs a year
No travel costs, easy access, regardless of hours and location
Well-planned and short visit time (usually 1-2 hours)
Other interesting participants and experts are quick to find and to contact
Interesting topics and content can be forwarded quickly

  • Experts

Representing the knowledge and experience in webcasts and keynotes
Simple, rapid dissemination of content, presentations and videos
Reaching new contacts in the webcast auditorium
Search engine optimized content by integrating the events in the community

Searching for a Niche Group - Magnifying Glass

Multilanguage

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#118

Translated from German

In the course of globalization and increasing international competition, an online trade show must be available in different languages. This means not only German and English, but also Asian languages, depending on the industry and target markets of exhibitors.

At the world’s largest real IT fair, CeBIT 2005, the number of Asian exhibitors increased to nearly thirty percent. A virtual trade show faces even more international competition because it’s reachable from China, from Berlin or Barcelona.

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Content is king

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#117

Translated from German

A good online trade show includes extensive, specialized, current and well-prepared content. Content must be in sufficiently large scale and it has to be really relevant. Regarding the content, it is important that it is categorized and tagged. With new tools, the new content is made readable by computers. It is easily possible to optimize the presentation of content in a virtual trade show.

In the end, all parties benefit when many qualified visitors visit the online fair. The issuing companies should have the option of uploading their content themselves. It is very easy to manage the contents through a powerful content management system (CMS). Supportive work technologies make it possible to subscribe to customized news feed.

Gold key

Increasing customer loyalty

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#15

Translated from German

A virtual trade show should not only generate new leads, but also qualify existing contacts and better serve valuable customers. Increasing customer loyalty is one of the top goals for businesses. With different instruments, you can know better the needs of a customer. Be it in personal conversation online, whether using statistical methods or individualized online modules, virtual trade shows enable to improve customer loyalty. Methods have been developed to invite customers and make them come back to your booths, to increase the contact frequency and to help customers better qualify with almost every click. The better you know your customers, the more you can target them.

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Lead generation

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#14

Translated from German

leads_target

A virtual trade show offers many options to meet potential clients, to get new contacts and qualify prospects. To achieve this, we use a new technology that increases the number of visitors. It is not about increasing absolutely the click through rate, but rather about achieving the right visitors from the intended target groups.

Not only the technology is required here, but also you have to prepare the right content and present it so that it is best ranked in search engine relevance. Communication strategy and technology must be optimally coordinated in order to achieve great results

Virtual trade fair: a complement to online marketing

Press release of the company bluehands Co.mmunication GmbH & KG. Source: http://www.bluehands.de/news-press/PI-virtuelle-Branchenmesse.pdf

Translated from German.

 

With virtual trade shows, an innovative online marketing tool is now available. Cost advantages over in-person trade shows, extensive analysis and evaluation functionalities make the online exhibition an interesting tool in the marketing mix. New technologies make possible a large communication range for online events.

Many companies plan to expand their investments in online marketing because they often bring cost benefits. In addition to e-mail marketing, banner advertising and online PR, is now established a specialized online format: the virtual exhibition. Companies in an industry showcase their products and services on virtual objects. With innovative technologies that are tailored to the online communication methods, a trade show can be mapped almost fully virtual. The virtual fair also offers tools that go beyond the offer of a physical trade show.

The company bluehands Co.mmunication GmbH & KG has now compiled what an online exhibition can offer today: on their website http://www.virtuelle-branchenmesse.de, you can find information about the advantages of a virtual fair, which technologies are available today and what is really useful.

For a company, the main reason for attending or not attending a virtual trade show is often the cost. Therefore, the concept of virtual exhibition is modular. Businesses can plan the key elements for them and then reduce the cost of less important elements.

Besides the cost factor, the virtual trade show offers further advantages. For example, visitors and customers can talk with representatives of the company, just like in a physical exhibition hall. However, access routes drop off on both sides. Text chat, webcam, and voice over IP communication is possible depending on the medium chosen by the customer. Even business cards are exchanged at online exhibitions, and brochures are available for download in different formats, from PDF to 3D views. For exhibitors, the extensive log-file analysis facilitates the follow-up. It gives information about the visitor behavior and shows ways to optimize the virtual booth.

 

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A few words about virtual trade shows

Article from http://www.virtuelle-branchenmesse.de.

Translated from German

Trade shows are a popular marketing and sales medium. Many companies present their products at major industry trade shows and small regional fairs.
At the same time, cost pressures in international competition and the importance of electronic marketplaces for sales are steadily increasing. Through the Internet, companies can make a lot of trading and customer communication processes more efficient.

Mixing fairs and the Internet, namely building a virtual trade show, promises even more options and a positive impact on your business.

New efficient way for your customers

Take advantage of a new format, the virtual trade show, in order to reach more customers, to qualify contacts, to retain customers and to reduce costs. Find out what a virtual trade show is, how to implement them successfully and how they can benefit you.