How to customize your virtual booth

To better suit your brand image on a virtual trade show, you can choose from the large range of booth templates offered by Visiofair. Once you’ve chosen one, you can change the colors and move items to customize it according to the colors of your logo, your products, etc.

You changed your mind and want to make your booth look different? That’s a piece of cake! Just choose another color or switch for another booth template to match your wants and needs. Here are some of them:

StandCesanne StandDegas StandMatisse StandMonet StandPicasso

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Virtual events: benefits for stakeholders

Source: http://www.siteforum.com/de/produkte/all_in_one_social_business_suite/virtuelle_events/marktteilnehmer-und-deren-vorteile_go6u72zs.html

Translated from German

Virtual events offer many benefits to all the market stakeholders.

  • Organizers

Strengthening and managing the community and the ecosystem
Reaching new target groups
Transfering traditional business models into the online world, increasing online sales
Converting easily prospects into registered users
Developing customer exhibitors, experts and thought leaders to keynote speakers
Simple and cost effective organization, several times a year
Multiple reusability of contents
Rapid and sustained lead generation

  • Exhibitors

Faster, easier access to targeted groups via a web browser
Greater range and greater number of contacts, leads and customers
Measurable results and reporting, for example, by the number of clicks, virtual business cards and leads
Easy creation and reusability of the stand
Optimal marketing through SEO, SEM and Social Media
Greatly reduced costs, thus more sales staff and more budget for sponsorship, advertising
Simple booking of webcasts and keynotes possible

  • Visitors

Fast and easy access via Web browser; it is possible to visit several fairs a year
No travel costs, easy access, regardless of hours and location
Well-planned and short visit time (usually 1-2 hours)
Other interesting participants and experts are quick to find and to contact
Interesting topics and content can be forwarded quickly

  • Experts

Representing the knowledge and experience in webcasts and keynotes
Simple, rapid dissemination of content, presentations and videos
Reaching new contacts in the webcast auditorium
Search engine optimized content by integrating the events in the community

Searching for a Niche Group - Magnifying Glass

Multilanguage

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#118

Translated from German

In the course of globalization and increasing international competition, an online trade show must be available in different languages. This means not only German and English, but also Asian languages, depending on the industry and target markets of exhibitors.

At the world’s largest real IT fair, CeBIT 2005, the number of Asian exhibitors increased to nearly thirty percent. A virtual trade show faces even more international competition because it’s reachable from China, from Berlin or Barcelona.

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Content is king

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#117

Translated from German

A good online trade show includes extensive, specialized, current and well-prepared content. Content must be in sufficiently large scale and it has to be really relevant. Regarding the content, it is important that it is categorized and tagged. With new tools, the new content is made readable by computers. It is easily possible to optimize the presentation of content in a virtual trade show.

In the end, all parties benefit when many qualified visitors visit the online fair. The issuing companies should have the option of uploading their content themselves. It is very easy to manage the contents through a powerful content management system (CMS). Supportive work technologies make it possible to subscribe to customized news feed.

Gold key

Virtual trade show analysis

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#13

Translated from German

A virtual trade show should provide extensive analysis options for exhibitors. Information that each exhibitor gathers tediously at a face-to-face trade show will be recorded, processed and made available to exhibitors through the virtual platform. A virtual trade show features evaluation tools of valuable data, customer flows and centers of interest of the visitors.

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Increasing customer loyalty

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#15

Translated from German

A virtual trade show should not only generate new leads, but also qualify existing contacts and better serve valuable customers. Increasing customer loyalty is one of the top goals for businesses. With different instruments, you can know better the needs of a customer. Be it in personal conversation online, whether using statistical methods or individualized online modules, virtual trade shows enable to improve customer loyalty. Methods have been developed to invite customers and make them come back to your booths, to increase the contact frequency and to help customers better qualify with almost every click. The better you know your customers, the more you can target them.

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Lead generation

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#14

Translated from German

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A virtual trade show offers many options to meet potential clients, to get new contacts and qualify prospects. To achieve this, we use a new technology that increases the number of visitors. It is not about increasing absolutely the click through rate, but rather about achieving the right visitors from the intended target groups.

Not only the technology is required here, but also you have to prepare the right content and present it so that it is best ranked in search engine relevance. Communication strategy and technology must be optimally coordinated in order to achieve great results

Tailored advice on the booths

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#11

Translated from German

We recommend you to establish a personalized contact, even on a virtual trade show. From the perspective of the visitor, it is an essential part of their motivation to attend a trade fair. From a technical perspective, it is now possible to offer a personalized contact on a virtual trade show booth, no download or  installation are required, neither changing the media. The visitors can see photos or even videos of the staff on the booth of the exhibitor. If they want to, the users can click on one of those people and speak with them. The conversation takes place in a chat window, because this technology does not require any additional installation. If the users are equipped with speaker and microphone, they can also be communicating via VoIP, then the installation of a program is usually required.

The advantage of written communication is that the conversation between the visitor and the consultant can be saved. This facilitates the follow-up considerably.

Bringing out the key aspects of a trade show

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#10

Translated from German

A virtual trade show should represent the essential aspects of a physical trade show. This way, a virtual fair can meet the needs of demanding visitors, can be relevant and can support business. This is no easy task, but it is well worth the effort.

What are the key aspects of a trade show?

1. The visitors expect a good overview of the market and to get to know about the industry. A fair is held in one place for a limited period.

2 Visitors want to see products.They want to learn about new technologies, new trends.

3 At a trade show, there are not only objects and products, but above all else there are people. Visitors meet exhibitors, the providers of the products. Here one learns to know himself or consolidating existing contacts.

Low entry threshold

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#9

Translated from German

An online trade show should be quick and easy for visitors to explore. A low entry threshold is like an open door – it is welcoming and makes you curious. Who makes entry difficult for visitors, whether through technical hurdles or lengthy registration procedures, quickly makes a few prospects run away.

Reseau_client

Therefore, we recommend to make the access to the virtual trade show so that visitors can quickly and easily have a look at the content. Who is already there, which can also present other offers that may also be associated with a subscription to the premium segment. The motto is: first pass, then take. That is to say: first arouse interest, then check address.