How to customize your virtual booth

To better suit your brand image on a virtual trade show, you can choose from the large range of booth templates offered by Visiofair. Once you’ve chosen one, you can change the colors and move items to customize it according to the colors of your logo, your products, etc.

You changed your mind and want to make your booth look different? That’s a piece of cake! Just choose another color or switch for another booth template to match your wants and needs. Here are some of them:

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Virtual trade show analysis

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#13

Translated from German

A virtual trade show should provide extensive analysis options for exhibitors. Information that each exhibitor gathers tediously at a face-to-face trade show will be recorded, processed and made available to exhibitors through the virtual platform. A virtual trade show features evaluation tools of valuable data, customer flows and centers of interest of the visitors.

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Tailored advice on the booths

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#11

Translated from German

We recommend you to establish a personalized contact, even on a virtual trade show. From the perspective of the visitor, it is an essential part of their motivation to attend a trade fair. From a technical perspective, it is now possible to offer a personalized contact on a virtual trade show booth, no download or  installation are required, neither changing the media. The visitors can see photos or even videos of the staff on the booth of the exhibitor. If they want to, the users can click on one of those people and speak with them. The conversation takes place in a chat window, because this technology does not require any additional installation. If the users are equipped with speaker and microphone, they can also be communicating via VoIP, then the installation of a program is usually required.

The advantage of written communication is that the conversation between the visitor and the consultant can be saved. This facilitates the follow-up considerably.

Bringing out the key aspects of a trade show

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#10

Translated from German

A virtual trade show should represent the essential aspects of a physical trade show. This way, a virtual fair can meet the needs of demanding visitors, can be relevant and can support business. This is no easy task, but it is well worth the effort.

What are the key aspects of a trade show?

1. The visitors expect a good overview of the market and to get to know about the industry. A fair is held in one place for a limited period.

2 Visitors want to see products.They want to learn about new technologies, new trends.

3 At a trade show, there are not only objects and products, but above all else there are people. Visitors meet exhibitors, the providers of the products. Here one learns to know himself or consolidating existing contacts.

Low entry threshold

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#9

Translated from German

An online trade show should be quick and easy for visitors to explore. A low entry threshold is like an open door – it is welcoming and makes you curious. Who makes entry difficult for visitors, whether through technical hurdles or lengthy registration procedures, quickly makes a few prospects run away.

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Therefore, we recommend to make the access to the virtual trade show so that visitors can quickly and easily have a look at the content. Who is already there, which can also present other offers that may also be associated with a subscription to the premium segment. The motto is: first pass, then take. That is to say: first arouse interest, then check address.

Benefits of a virtual event for visitors

Source: http://www.virtuelle-branchenmesse.de/vorteile/hinweise.html

Translated from German

For visitors, the online trade show is especially convenient. You can sit back in the chair, don’t have to get into the car or to wait for trains. Convenience assured.

Time

Visitors can more conveniently and quickly visit a virtual fair, than a real show. No traffic jams on highways, no traveling, no changes. One click and you’re there. You also no longer endlessly wander from hall to hall. Convenient search tools and different summaries grouped by product groups and categories make it easier to search.

Costs

To attend a virtual trade show as a visitor, entry fees are not generally required. Also, travel and accommodation costs are eliminated.

Benefits of a virtual event for exhibitors

Article from http://www.virtuelle-branchenmesse.de/vorteile.html

Translated from German.

A virtual exhibition has many advantages over a real fair. There are advantages to a trade show exhibitors and for visitors to the fair. The benefits for exhibitors are:

The costs

Participation as an exhibitor at a virtual trade show is cheaper than attending a live exhibition in general. There are no booth fees due, no booth construction logistics and no travel expenses. Some exhibitors also do without booth staff, we do not recommend this approach. In a virtual fair, the costs depend on the preparation of the exhibition portal, on additional services such as chatting via web camera, the latest news and press releases to upload, maintenance etc. Pay attention to the content.

Reaching new customers

With a virtual trade show, exhibitors can reach potential customers who have not yet made their way to the in-person event. Many visitors can’t visit all the fairs that would interest them due to time constraints. An equivalent virtual exhibition can be reached very quickly and isn’t expensive. Thus, and because distance plays no role, the number of contacts and the scope of the exhibiting company increase.

Time advantage

The virtual trade show brings a significant time advantage for both exhibitors and visitors. Exhibitors will not only save travel time, but also time for the production, design, and dismantling of the booth.

Extensive data exploitation

A virtual trade show offers many possibilities of using data extensively. Visitors leave all kinds of data such as connection date, length of stay, frequency of visits, keywords etc. A virtual trade show can offer its exhibitors a lot of valuable data that can be used to improve customer relationship management.

Additional services

A virtual trade show can offer all year round additional services that permanently benefit the exhibitors. These additional services should be considered in the communication about the virtual event.

Technological advances in 3D design

The virtual booths are increasingly realistic, especially in terms of design. The furnitures placed on the booths enable the users to relate a virtual trade show to its physical counterpart more easily. Moreover, a large range of materials, fabrics and colors are available, making the booths even more realistic.
The interactivity has increased thanks to 3D immersion. The booths are more immersive thanks to, among others, the presence of avatars on the booths which helps visualizing the attendees and makes the interactions more human and more interesting.

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Click-to-call

When you are exhibiting on a virtual trade show, it is obvious that there will not be someone from your company online on your booth after office hours. However, as it is open 24/7, some potential clients from another time zone might be visiting your booth, might have some questions and might be interested in what you’re doing. Then, how not to lose those precious contacts?

Click-to-call: a great CRM tool! 

With the click-to-call (also named call-back) functionality, Internet users have the opportunity to ask you to call them back at the most suitable time. They simply have to click on the dedicated icon and fill in a form giving their contact details. It can also be used in the daytime, for visitors who would like to be called immediately.

Key benefits: it allows you to increase conversion rates, to increase your prospect database and also to reduce abandonment rates.

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