Translated from German
In the course of globalization and increasing international competition, an online trade show must be available in different languages. This means not only German and English, but also Asian languages, depending on the industry and target markets of exhibitors.
At the world’s largest real IT fair, CeBIT 2005, the number of Asian exhibitors increased to nearly thirty percent. A virtual trade show faces even more international competition because it’s reachable from China, from Berlin or Barcelona.