Translated from German
A good online trade show includes extensive, specialized, current and well-prepared content. Content must be in sufficiently large scale and it has to be really relevant. Regarding the content, it is important that it is categorized and tagged. With new tools, the new content is made readable by computers. It is easily possible to optimize the presentation of content in a virtual trade show.
In the end, all parties benefit when many qualified visitors visit the online fair. The issuing companies should have the option of uploading their content themselves. It is very easy to manage the contents through a powerful content management system (CMS). Supportive work technologies make it possible to subscribe to customized news feed.