Translated from German
A virtual trade show should not only generate new leads, but also qualify existing contacts and better serve valuable customers. Increasing customer loyalty is one of the top goals for businesses. With different instruments, you can know better the needs of a customer. Be it in personal conversation online, whether using statistical methods or individualized online modules, virtual trade shows enable to improve customer loyalty. Methods have been developed to invite customers and make them come back to your booths, to increase the contact frequency and to help customers better qualify with almost every click. The better you know your customers, the more you can target them.