Translated from German
We recommend you to establish a personalized contact, even on a virtual trade show. From the perspective of the visitor, it is an essential part of their motivation to attend a trade fair. From a technical perspective, it is now possible to offer a personalized contact on a virtual trade show booth, no download or installation are required, neither changing the media. The visitors can see photos or even videos of the staff on the booth of the exhibitor. If they want to, the users can click on one of those people and speak with them. The conversation takes place in a chat window, because this technology does not require any additional installation. If the users are equipped with speaker and microphone, they can also be communicating via VoIP, then the installation of a program is usually required.
The advantage of written communication is that the conversation between the visitor and the consultant can be saved. This facilitates the follow-up considerably.