Bringing out the key aspects of a trade show

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#10

Translated from German

A virtual trade show should represent the essential aspects of a physical trade show. This way, a virtual fair can meet the needs of demanding visitors, can be relevant and can support business. This is no easy task, but it is well worth the effort.

What are the key aspects of a trade show?

1. The visitors expect a good overview of the market and to get to know about the industry. A fair is held in one place for a limited period.

2 Visitors want to see products.They want to learn about new technologies, new trends.

3 At a trade show, there are not only objects and products, but above all else there are people. Visitors meet exhibitors, the providers of the products. Here one learns to know himself or consolidating existing contacts.

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