Low entry threshold

Source: http://www.virtuelle-branchenmesse.de/grundlagen.html#9

Translated from German

An online trade show should be quick and easy for visitors to explore. A low entry threshold is like an open door – it is welcoming and makes you curious. Who makes entry difficult for visitors, whether through technical hurdles or lengthy registration procedures, quickly makes a few prospects run away.


Therefore, we recommend to make the access to the virtual trade show so that visitors can quickly and easily have a look at the content. Who is already there, which can also present other offers that may also be associated with a subscription to the premium segment. The motto is: first pass, then take. That is to say: first arouse interest, then check address.


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