In their Digital Event Benchmark Report, the Virtual Edge Institute focuses on business objectives for organizing online events.
“The vast majority of survey respondents have multiple goals and objectives for their digital events, with the most reported goal being the ability for digital events to expand the organization’s reach and audience. […]
Half of respondents list generating revenue as a goal or objective, with nearly as many interested in establishing their organization as an industry leader, driving more international attendance and providing more value to physical event attendees by providing them access to event content, post- event.
Interestingly, while only 49 percent say their goal is to provide this additional value to physical event attendees, a 2013 physical event attendee survey conducted by VEI, found that 80 percent of attendees would actually use the fact that they had access to such content after the event as justification for their physical attendance.”