When you are exhibiting on a virtual trade show, it is obvious that there will not be someone from your company online on your booth after office hours. However, as it is open 24/7, some potential clients from another time zone might be visiting your booth, might have some questions and might be interested in what you’re doing. Then, how not to lose those precious contacts?
Click-to-call: a great CRM tool!
With the click-to-call (also named call-back) functionality, Internet users have the opportunity to ask you to call them back at the most suitable time. They simply have to click on the dedicated icon and fill in a form giving their contact details. It can also be used in the daytime, for visitors who would like to be called immediately.
Key benefits: it allows you to increase conversion rates, to increase your prospect database and also to reduce abandonment rates.